Susanne Jonasson
Co-Founder & CEO
Extensive experience in retail buying and assortment leadership, with a strong commercial foundation.
Specialized in building customer-driven assortments grounded in insight, demand, and market relevance.
Deep expertise in global sourcing across Europe and Asia, with a sharp focus on product, quality, and delivery.
Experienced in working across diverse business environments, aligning stakeholders, navigating complexity, and driving results across markets, partners, and categories
Erica Christoffersson
Co-Founder & Chief Creative
Extensive experience in design and product development within international retail.
Specialized in shaping commercially relevant collections, grounded in customer insight and market demand.
Strong expertise in translating insight into distinct assortments, with a clear focus on product, brand, and commercial relevance.
Accustomed to working with a wide range of clients, bringing adaptability, clarity, and strong delivery across different contexts